What we saw in Arkki Türkiye was quite clear. A strong global brand existed, but its local digital presence didn’t reflect that strength. The website was outdated, technically flawed, and lacked any real sense of experience. Users struggled to find information, and registration flows were far from seamless. For a brand built on learning and creativity, this disconnect at the first touchpoint was critical.

We didn’t approach it as a simple redesign. The starting point was understanding how Arkki’s educational philosophy and children’s creative world could be translated into a digital experience. The result was a cleaner, more fluid, and experience-driven structure. Both on mobile and desktop, users can now easily access information and register for programs without friction. At the same time, we redefined the social media presence. Moving away from a rigid, corporate tone, we introduced a more playful, expressive, and imaginative language that truly reflects the spirit of the brand. In the end, Arkki Türkiye didn’t just look better — it became clearer, more accessible, and far more aligned with what it stands for.