When Çiğköftem came to Chainhouse, they had ambition. When they left 18 months later, they had 90 new locations. We were briefed to open 50 franchise doors — we nearly doubled it. Across Google Search, we seized a 56% impression share and commanded 73% top-of-page visibility, effectively outranking every competitor in the category. Our performance engine turned $53K in media spend into 27,200 qualified franchise applications — a cost-per-lead so efficient it redefined the brand's growth model. Simultaneously, our SEO strategy lifted monthly organic traffic from 12,000 to 42,000 sessions, a 3.5× increase that compounded the paid results into a self-reinforcing acquisition loop.

But scale without soul is just noise. On the brand side, we published over 200 pieces of content that generated 5M+ impressions across social — not by chasing virality, but by building a visual system that transformed a scattered feed into a cohesive narrative. The old grid was chaotic; we made it editorial. Çiğköftem's social presence didn't just get a refresh — it earned a premium, institutional identity without losing the warmth and approachability that made the brand loved in the first place. The result: a brand that feels as trustworthy as it does familiar. Corporate enough to attract investors, human enough to keep the community close.