Yirmi Üç Vakfı came to us for their fourth season with one clear brief: let's make something that leaves a mark. We took that idea and ran with it — a fully monochromatic studio painted entirely in 23 blue.

We led the project from concept through execution: studio design, guest planning, shoot coordination, and post-production, all managed as one connected process. Across 11 episodes, guests from sport, art, business, and education shared their stories of early ambition. Advertising and design pioneers including Serdar Erener, Arda Erdik, and Safa Şahin spoke candidly about their twenties.

Each episode generated hundreds of reels, accumulating thousands of likes and comments across platforms. The season surpassed 1.5 million views in total.